What is one unusual method you've used to successfully increase revenue in your business? What kind of results did you see?

Question

Unlocking the secrets to revenue growth in business requires both innovative strategies and proven tactics. This article delves into unconventional methods that have been validated by industry experts to boost business income. Gain practical wisdom from real-world success stories and expert insights to elevate your business to new heights.

Roman Randall · Answer

One unusual method I've used to increase revenue at Summit Digital Marketing is through leveraging client-generated success stories. Rather than just relying on standard case studies, we began hosting informal "strategy-sharing" sessions that invited our clients to showcase how our work impacted their bottom line. These sessions not only built long-lasting relationships but also allowed other businesses to see the tangible results and specific strategies we implemented.
A concrete example is the increase in Google Ads CTR by 1,000% for Calvary Church Naperville. We shared this success in various forums, and the authentic narrative from our clients increased our credibility and attracted new business, leading to a revenue boost of over 15% within a few months. The power of real-life success stories can't be understated; they serve as social proof that resonates deeply with potential clients.
To apply this, businesses should encourage their clients to share their successes and use these stories as testimonials to showcase effectiveness, naturally driving interest and trust. Create an atmosphere where both you and your clients can mutually amplify each other's successes, turning client achievements into powerful organic marketing tools.

Brandon Hardiman · Answer

I stumbled upon an unusual revenue boost by offering 'renovation vision tours' of our completed flip projects to potential sellers, showing them exactly what their house could become. These tours helped hesitant sellers see the potential in their properties and built trust, leading to a 40% increase in our acquisition success rate. We now host monthly group tours that have become so popular, we've had to create a waitlist, and it's brought in leads we never would have connected with otherwise.

Praveen Kumar · Answer

I discovered that creating personalized video responses to potential client inquiries, instead of typical email proposals, dramatically increased our conversion rates. Taking 5 minutes to record a quick walkthrough of their website while explaining our strategy made us stand out from competitors and boosted our client conversion from 15% to nearly 45%. The personal touch made prospects feel valued and understood, plus they could actually see how we'd approach their specific challenges.

Erik Wright · Answer

I started creating mini convenience stores right inside our apartment complexes, stocking essentials like toiletries, snacks, and basic groceries that residents could access 24/7 using their building key fobs. These in-house markets not only generated an additional $3-4k monthly revenue per property but also increased tenant satisfaction scores by 27% since they loved the convenience of grabbing items without leaving the building.

Erica Nunley · Answer

A standout strategy is organizing a neighborhood block party. I once had a client facing challenges selling their home in a competitive market. The house had been on the market for months with no offers, and they were getting frustrated. After discussing different options with them, we decided to try something unconventional - hosting a neighborhood block party.
We sent out invitations to all the neighbors within a one-mile radius of the property, inviting them to join us for an afternoon of food, drinks, and entertainment. We also made sure to mention that there would be an open house at the property during the party.
The turnout was great, and the atmosphere was lively. I made sure to showcase all the best features of the house and highlight its potential as a great home for families in the neighborhood. Some guests even brought friends who were looking to buy a home in the area.
To our surprise, we received two offers on the house that same day! One from a neighbor who had always admired the property and another from one of their guests. Not only did we sell the house, but we also created buzz in the community about it.

Tom Molnar · Answer

One unconventional approach I've taken to boost revenue is using a *content-driven micro-SEO strategy* focused on hyper-specific keywords. Instead of broad topics, we dive deep into niche questions and lesser-explored areas our audience is searching for but others miss. For example, instead of a standard "social media tips" blog, we published a piece titled "5 Ways to Boost Engagement with Interactive Stories for Small Brands." 
Not only did it rank within weeks, but it also brought in a highly targeted audience eager for exactly what we offered. Results? A 30% lift in organic traffic and a 20% increase in lead generation over a quarter. It's all about digging into what others overlook.

Bennett Heyn · Answer

I started partnering with local Instagram influencers to create engaging content around our quick-sale properties, which unexpectedly boosted our visibility and revenue by 25% in just three months. The influencers would stage and showcase the properties in creative ways, like hosting mini-photoshoots or DIY renovation tips, which really resonated with younger first-time homebuyers. What surprised me most was how these social media collaborations not only brought in more leads but also helped us sell properties faster since buyers could better envision the potential of even our as-is homes.

Michael Sumner · Answer

One unusual method I've used to increase revenue in my business is by leveraging the power of "pre-suasion." This involves creating an environment that sets the stage for a sale, rather than simply making a pitch. I've found that by building trust and credibility with potential clients upfront, they're more likely to be receptive to my solution. For example, I once worked with a Fortune 100 company that was hesitant to invest in our platform. Instead of pushing for a sale, I offered to provide a free consultation to help them better understand their digital asset management needs. This not only established my expertise but also allowed me to tailor my pitch to their specific pain points.
The results were astounding. The company not only became a client but also referred several other businesses to our platform. By focusing on building trust and credibility, I was able to create a sense of mutual benefit that ultimately drove revenue growth. This approach has been instrumental in helping me land several high-profile clients and has become a core part of my sales strategy. My advice to others would be to focus on providing value upfront, rather than simply trying to make a sale. By doing so, you'll be more likely to build long-term relationships and drive revenue growth.

Charlie Clark · Answer

I started creating short, funny TikTok videos breaking down complex SEO concepts using trending sounds and memes, which seemed ridiculous at first for B2B marketing. The videos went viral in our niche, bringing in leads that were already warmed up and familiar with our approach. What started as a weird experiment now brings in about 40% of our new clients, with a much higher conversion rate than our traditional marketing channels.

Shaun Bettman · Answer

One unusual method I used to increase revenue was to launch a "refinance check-in" program for clients who had already secured a mortgage with us. Many brokers move on once a mortgage is settled, but we wanted to build ongoing relationships and create opportunities to revisit financing needs with clients, especially if the market conditions changed or their financial situation evolved.
Here's how it worked. Every six months, we would reach out to past clients to review their mortgage, discuss any potential refinancing opportunities, and assess whether switching loan terms could save them money or align better with their goals. This check-in was valuable, particularly in a fluctuating rate environment, where the potential to lower rates or tap into equity becomes attractive for clients. We'd go over options that suited their current goals, like freeing up funds for home improvements or reducing monthly payments.
The impact was substantial. Not only did we generate additional revenue from refinancing deals, but we also strengthened client loyalty, leading to more referrals. Many clients appreciated that we reached out proactively, and they referred family and friends who needed similar guidance. This program not only brought in additional revenue, but it also kept us top-of-mind whenever our clients or their contacts needed mortgage advice.

Chris Bajda · Answer

We set up live Virtual Grooming Workshops, a unique and interactive way to connect with customers in their own homes. These workshops weren't just about product demonstrations. People joined live with our grooming experts, using our products and learning grooming tips right on the spot. It didn't feel like a sales pitch; it was more of an experience, where customers got to try out our kits and see the benefits alongside professionals. Customers loved it, and our numbers backed that up. We saw an increase in monthly revenue and a strong jump in return customers. More than that, people walked away with something useful; skills they could actually use, not just a product.
Not only did this strategy help us make quick purchases, but it also helped us develop a devoted following of customers who appreciated the experience. Giving customers an experience like this can sometimes make a bigger impact than traditional marketing, as demonstrated by the incredible feedback. It served as a reminder that engaging with customers in unexpected ways can provide some of the best results.

Margarita Hakobyan · Answer

One of our most effective strategies was developing a "moving concierge" program with real estate agents. Rather than waiting for customers to find us, we embedded our moving and storage services directly into the home-buying process. By working closely with real estate agents, we positioned ourselves as a seamless, valuable part of their service. Once a client's home purchase was confirmed, they received a custom moving package from us, with exclusive discounts and options like full-service packing, unpacking, and short- or long-term storage.
This approach brought strong results. Within six months, the program led to a 25% increase in new bookings, with nearly half choosing premium add-ons like climate-controlled storage or special packing for delicate items. We also saw a strong boost in customer loyalty. Homebuyers were introduced to us as a trusted, pre-selected partner, leading to more referrals and a steady flow of repeat clients. By aligning our services with real estate transactions, we didn't just boost immediate revenue; we also built brand trust and a steady pipeline of long-term customers.

Brandon Beatty · Answer

I started hosting monthly 'Property Transformation Showcases' where we invite local contractors and potential investors to view our before-and-after renovations in person. These events not only generated buzz but also helped us build a reliable network of partners and investors - we actually landed three major renovation projects worth $450K just from our first two showcases. I found that letting people physically experience our work while enjoying some casual networking over coffee created much stronger connections than traditional marketing ever did.

Magee Clegg · Answer

I once tackled a revenue plateau by leveraging LinkedIn Outreach in an unconventional way. Instead of the usual direct sales pitches, I initiated value-driven conversation threads with industry professionals, actively engaging with content they shared and offering insights without asking for anything in return. This helped develop genuine relationships, and we managed to add over 400 emails per month to our client's email list, leading to a steady stream of leads.
Another unique approach involved focusing on boosting client reviews on Google listings. We executed a campaign to encourage satisfied customers to leave feedback, ultimately generating 170 5-star reviews in just two weeks. This not only improved our online credibility but increased client engagement significantly. If you're looking to replicate this, focus on leveraging platforms where your audience actively engages and encourage authentic testimonials to build trust.

John Cheng · Answer

I experimented with adding simple arcade-style games to our clients' checkout process, where customers could win small discounts or free shipping by playing for 30 seconds. One fashion retailer saw their cart abandonment rate drop by 23% and average order value increase by $27 after implementing this approach. While it might sound gimmicky, the key is keeping the games super simple and making sure the rewards are meaningful but not too costly.

Shehar Yar · Answer

One unconventional strategy we used at Software House to boost revenue was to offer limited-time, customized service packages tailored specifically to the needs of small local businesses. We noticed that many small business owners were overwhelmed by the technical jargon and high costs associated with digital transformation, so we developed bundled solutions that were easy to understand, implement, and afford. For example, we offered a "Launch Package" that included a basic website, social media integration, and analytics—all aimed at getting businesses online and reaching customers quickly.
This approach worked wonders. By simplifying our offerings and speaking directly to the pain points of small businesses, we saw a 30% increase in new client acquisition within just a few months. Not only did we gain revenue, but we also built trust and long-term relationships with clients who felt understood and supported. This strategy taught us the value of meeting clients where they are and creating solutions that feel accessible and tailored to their unique needs.

Andrew Osborne · Answer

One unusual method I used to boost revenue was integrating seasonal workshops for clients interested in improving their gardening skills. Rather than focusing solely on traditional services like lawn mowing and pruning, I tapped into my horticulture background to create workshops that offered hands-on, practical knowledge. Topics included organic vegetable gardening, pruning techniques for healthier plants, and pest management. My years of experience and qualifications as a certified horticulturist gave clients the confidence that they were learning from a professional. Many people, especially after spending more time at home, wanted to engage with their gardens more deeply, and these workshops gave them the tools to do just that. Attendees would often sign up for additional services, ask for one-on-one consultations, or purchase recommended products, all of which boosted our revenue significantly.
The results were impressive. The workshops filled up quickly, primarily through word of mouth and positive feedback from attendees, and they became a regular feature of our offerings. Beyond direct revenue, I noticed an increase in long-term clients as people who initially attended the workshops often hired us for larger projects, knowing they could trust our expertise. It allowed us to expand our customer base without relying on heavy advertising, as the workshops built a reputation for Ozzie Mowing and Gardening as a knowledgeable and approachable local expert. In total, I saw about a 25 percent increase in revenue directly tied to these workshop engagements and the new client relationships they fostered.

Cyrus Partow · Answer

I experimented with adding AI-powered price comparison alerts that notify shoppers when their watched items hit their target price, which unexpectedly increased our affiliate commissions by 65%. The simple act of letting users set their own price triggers created this sense of ownership and dramatically improved conversion rates compared to regular deal alerts. Looking back, I think it worked because it gave shoppers more control while reducing the friction between finding a deal and making a purchase.

Andrew Dunn · Answer

We implemented a 'Customer Success Stories' program where we film short, authentic videos of satisfied customers sharing their internet upgrade experiences. These real-world testimonials, shared across social media and our website, helped increase our conversion rates by 32% in just three months - much more than our traditional advertising ever did. I've found that potential customers trust these genuine stories from their neighbors much more than polished marketing materials.

Michael Yerardi · Answer

I discovered offering a 'Cash Goals Program' where we guarantee to buy homes within 21 days helped us stand out from other investors and dramatically increased our conversion rate with distressed sellers. By providing this unique certainty to homeowners facing foreclosure, our deal flow increased by 40% in just six months, and we're now the go-to solution for many local real estate attorneys and financial advisors.

Nick Stoddard · Answer

I started offering property tax appeal services to homeowners in our area, which turned into an unexpected revenue stream while building trust with potential sellers. When we helped one elderly couple reduce their annual property taxes by $2,800, they later referred three friends who ended up selling their homes to us. This approach not only generated immediate income from the appeal service but also created a pipeline of grateful homeowners who viewed us as problem-solvers rather than just home buyers.

April Young · Answer

One unconventional strategy we implemented to boost revenue at our Texas storage facilities was offering "seasonal storage solutions" tailored specifically for outdoor enthusiasts. Texas has a large population of people who love boating, camping, hunting, and other outdoor activities, so we decided to create dedicated marketing campaigns and storage packages that cater to their specific needs.
Instead of just promoting generic storage units, we introduced specialized packages like "Boat and RV Winter Storage," "Hunting Gear Storage," and "Summer Equipment Storage." We highlighted features like climate control for delicate gear, extended access hours for weekend warriors, and even convenient locations close to popular outdoor recreation areas. We also provided add-on services, such as battery charging for RVs and boats or shelving options for organized gear storage.
This approach not only brought in a new wave of customers who needed temporary storage but also led to increased demand during off-peak seasons when units typically sit empty. By catering directly to the lifestyle of our customers and positioning our facilities as the go-to solution for their seasonal storage needs, we saw a significant boost in occupancy rates. In the first year of launching these packages, we increased our off-season revenue by nearly 20% and significantly reduced the number of vacant units during slower months.
The takeaway here is that getting creative with how you package and market your services can help you tap into new customer segments. Instead of waiting for customers to come to us, we identified a niche need and created tailored solutions that made our storage units an essential part of their seasonal routines.

Niclas Schlopsna · Answer

One of the more unconventional methods we adopted at Spectup to boost revenue was organizing what we affectionately dubbed "Founder Story Nights." Picture a mix between a storytelling open mic and a business networking event. We invited startup founders to share their raw, unfiltered stories—successes, flops, and those mysterious middle grounds. It was a bit like a stand-up night, but with less comedy and more insights on navigating the startup world. 
The idea was to create a space where founders could connect over shared experiences and, of course, discover Spectup's services in a more organic way. Not only did this approach foster a vibrant community, but we also saw a surge in word-of-mouth referrals. One story from a founder about pivoting five times before hitting their mark really resonated, leading several attendees to approach us for strategic advice afterward. The increased interest in our consultancy services directly impacted our revenue streams, proving that sometimes, the key to growth lies in offering something genuine and unexpected. And let's be honest, who doesn't love a good story over some snacks and drinks?

Lance Doty · Answer

At Home Buying Guys, I partnered with local contractors to offer sellers a 'move-out renovation' service, where we handle minor repairs while they're moving out and split the profit increase. This unique approach not only helped sellers get more value but also boosted our average deal size by $8,000, as properties with fresh repairs attract better offers in our Dallas market.

Abid Salahi · Answer

One unconventional approach we employed at our tech company was launching a 'Feature Vote.' We built a pool of potential features for our software and let customers vote for what they wanted to see next. This unique method not only engaged customers on a different level but also helped us prioritize our product development in a way that directly met customer needs. The result was astonishing - a 23% rise in revenue as customers were more invested in a product they helped shape.

25 Unusual Methods to Successfully Increase Business Revenue

25 Unusual Methods to Successfully Increase Business Revenue

Client Success Stories Boost Credibility

Renovation Vision Tours Attract Sellers

Personalized Video Proposals Increase Conversions

In-House Markets Enhance Tenant Satisfaction

Neighborhood Block Party Sells Home

Micro-SEO Strategy Targets Niche Audiences

Instagram Influencers Showcase Quick-Sale Properties

Pre-Suasion Builds Trust Before Pitching

Viral TikTok Videos Attract B2B Clients

Proactive Refinance Check-Ins Retain Customers

Virtual Grooming Workshops Engage Customers

Moving Concierge Program Boosts Bookings

Property Transformation Showcases Attract Investors

LinkedIn Outreach Generates Quality Leads

Checkout Games Reduce Cart Abandonment

Tailored Packages Simplify Digital Transformation

Seasonal Gardening Workshops Expand Services

AI Price Alerts Increase Affiliate Commissions

Customer Success Videos Boost Conversion Rates

Cash Goals Program Attracts Distressed Sellers

Property Tax Appeals Build Trust

Seasonal Storage Solutions Target Outdoor Enthusiasts

Founder Story Nights Foster Community

Move-Out Renovation Service Increases Profits

Feature Vote Engages Customers